Press Here

Press Here

Teōtl is an all-natural skincare brand with a more stripped-back approach to skincare and personal care. Using handmade, tallow-based products, the brand focuses on simplicity, intentionality, and the idea that skincare does not always need to be this super complicated process in order to work. Beyond the products themselves, Teōtl also reflects a broader philosophy surrounding discipline, simplicity, and being more mindful about what you consume.

Teōtl is rooted in minimalism and reduction, so we wanted the photoshoot itself to reflect that same energy visually. Featuring founder Rodrigo Chacón, the direction of the shoot focused on restraint, simplicity, and creating imagery that felt clean and grounded without overcomplicating it.

At the same time, a large part of the shoot leaned into symbolism and the philosophy behind the brand itself. Certain compositions, like the logo positioned above Rodrigo’s head or the products physically placed above him within the frame, were meant to subtly reference ideas surrounding growth, discipline, self-perception, and striving toward a higher version of yourself. Even the more direct portraits were intended to reflect a sense of confidence and intentionality that aligns with the identity of the brand.

We also wanted to keep many of the visuals extremely simple, focusing closely on expression, composition, lighting, and the products themselves in order to reflect the minimalist nature of Teōtl. The goal was to create imagery that still felt symbolic and visually intentional while maintaining the straightforwardness and simplicity the brand itself is rooted in.

Press Here